Stories that entertain, Resources that empower, Conversations that matter
The Fox Shop
More than books — thoughtful little extras inspired by the stories, conversations and characters of Purple Fox.
From practical support for growing girls to playful products inspired by our characters, the Fox Shop brings a little more of the Purple Fox world to life beyond the page.
Tween Collection
Practical support, confidence-building extras and a little bit of fun.
Warning: Puberty in Progress
Designed by Willow — because puberty can't always be seen but should always be celebrated.
Tiny Tweens Tool Kit
Created by a tween, for tweens — because she knows what she'd want to have ready.
The Tiny Tweens Tool Kit was created and personally curated by Willow, who chose the things she believes a young girl should have when preparing for her first period.
Alongside practical period essentials, Willow wanted the box to include the little things that can make the experience feel less clinical and a lot more reassuring — useful information, comforting extras and things chosen simply because they might help a girl feel good.
Created alongside A Tween Girl's Guide to the Mysteries of Puberty, the Tool Kit brings a real tween's perspective to preparing for a first period, while giving parents and carers an easy way to begin the conversation before that day arrives.
Because preparing for a first period shouldn't only be about what a girl needs — it should also be about what helps her feel ready.
Tiny Tweens Gift Set
A thoughtful mix of practical support, useful extras and a little fun for the tween years.
Warning: PMS Loading
Designed by Willow — because growing up doesn't always have to be taken so seriously.
Pea-Sized Extras
Playful little products inspired by Roland and his very big adventure.
Roland's adventure doesn't have to end with the last page. Our pea-sized collection brings some of his personality to everyday things for little ones.
GRUM-PEA
For little peas having one of those days.
Available in toddler T-shirts & onesies.
SLEE-PEA
For sleepy little peas ready to dream.
Available in toddler T-shirts & onesies.
HAP-PEA
For the happiest little peas in the pod.
Available in toddler T-shirts & onesies.
UN-PEA-LIEVABLE LUNCH BOX — Making lunchtime a little more pea-lievable.
HAP-PEA LUNCH BOX —
A hap-pea little place for lunch and snacks.
For the Mums
Parenting humour for the days when keeping everyone alive is achievement enough.
Today's Goal: Keep the Kids Alive
Some days, that's achievement enough.
I Don't Care
For the days when you've officially run out of cares to give.
But Did You Die? #Momlife
Because surviving the chaos deserves a little recognition.
Colourful Sugar Skull Tote
Bold, practical and definitely not boring.
Black Sugar Skull Tote
A darker take on our sugar-skull favourite.