Bookish by Purple Fox is an Australian-based online shop and publishing brand that creates empowering guides, journals, and creative tools to support tweens, teens, and the people who care for them.

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Founded by a grandmother and inspired by her 10-year-old granddaughter, our work is rooted in real experiences, open conversations, and a shared belief that growing up should feel supported, understood, and even a little fun.

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We specialize in self-published books, emotional resilience resources, and themed merchandise. Starting with our soon-to-launch Tween Puberty Guide, we’re growing a collection that includes teen guides, creative colouring books for tweens, mums, and families, reflective journals, and a line of supportive products — including period care boxes, clothing, and accessories — all designed to nurture confidence, spark creativity, and ease life’s big transitions.

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Our focus is on building direct, meaningful relationships with our customers through warm, honest content and uplifting, imaginative products that are supportive, creative, and family-friendly.

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Whether you’re stepping into puberty, preparing for high school, or supporting someone through it — we’re here for the journey, one thoughtful page at a time.